Qiong Niang Baijiu

Packaging Design Inspired by Qionglai Mountains

The Qionglai Mountains are not only known for their stunning landscapes but also for the water they provide, which nurtures the people and culture of Qionglai. The designers have captured this essence by incorporating abstract graphics of the mountains onto the packaging. Thin special paper is used to create multiple layers, allowing light to filter through the bottle and the wine industry, creating an image reminiscent of Qionglai's local Tiantai Mountains. This overlapping technique adds a cultural weight to the design, symbolizing the significance of the mountains in the region.

What sets Qiong Niang Baijiu apart is its connection to the local environment. Qiong wine, a National Geographical Indication product of China, benefits from the unique mountain, water, and climate conditions found in Qionglai. Situated at the eastern foot of the Hengduan Mountains, the region experiences a cliff valley microclimate, characterized by warm and humid air with little flow. This microclimate is ideal for the reproduction of winemaking micro-organisms, resulting in a soft, mellow, and refreshing wine. The glacial meltwater, rich in potassium and strontium, further enhances the quality of the wine.

The design of Qiong Niang Baijiu also focuses on the tactile experience. When consumers touch the bottle, they can feel the special texture and layers of the label, adding to the overall sensory appeal.

The Qiong Niang Baijiu packaging design was realized using a combination of artistic techniques and technical expertise. The abstract graphics of the mountains were meticulously overlaid using thin special paper, ensuring that the light could filter through and create the desired effect. The designers also took into consideration the translucency of the paper and the printing process, ensuring that the final result met their vision.

Measuring 210mm*80mm*80mm, the Qiong Niang Baijiu packaging design showcases the beauty of Qionglai and the unique qualities of the wine it contains.

Qiong Niang Baijiu, with its captivating packaging design, has received accolades in the design community. It was awarded the Bronze A' Design Award in the Packaging Design category in 2022. This prestigious award recognizes designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life through art, science, design, and technology.

The Qiong Niang Baijiu packaging design is a testament to the designers' ability to capture the essence of a place and translate it into a visually stunning and culturally significant design. It serves as a reminder of the beauty and importance of the Qionglai Mountains and the role they play in shaping the local culture and winemaking traditions.